18-12-2017 Resources for Leisure Assets, consultancy specialized in wellness, new strategic partner of Termatalia

  • >> Collaborate in the 5th edition of the international study on wellness and spa carried out by this company based in the United States, Austria and Dubai

Resources for Leisure Assets, RLA, one of the largest specialist consultancies in wellness with headquarters in the United States, Austria and Dubai, becomes a strategic partner of Termatalia, the International Fair of Thermal Tourism, Health and Welfare that will hold its next edition in September of 2018 in Foz do Iguaçu, in Brazil. It is included in the strategic network of sector agents from all over the world, public and private that support and promote Termatalia.

The basis of this collaboration was established as a result of the participation as a speaker of the director of intelligence of RLA, László Puczkó, in the last edition of Termatalia, held in September 2017 in Ourense (Galicia-Spain).

The terms of this agreement guarantee the mutual promotion and also the collaboration in the research works for the 5th (and following) International Study on Wellness, Spa & Travel Monitor (IWSTM), a prestigious publication that elaborates the Observatory of Tourism for Health , Wellness and Spa (TOHWS) in collaboration with RLA. This study analyzes the key trends and relationships between wellness and spa services and tourism and travel and enjoys the support of national and international organizations. Its latest edition, that of 2017, presents data related to three main demand segments: local customers, national tourists and international tourists, and most of the data presented comes from hotels, resorts and thermal baths in more than 50 countries.

this agreement is signed by László Puczkó, director of Intelligence of the company. Born in Hungary, he is an internationally recognized lecturer with extensive experience in the health tourism sector and in the last edition of Termatalia he spoke about "The future and the new trends of Thermalism and Wellness". As an economist specialized in tourism, he has directed a reference research such as "Medical Tourism and Wellness Tourism: Where are the Spas?" for the Global Spa Summit and the "Health Tourism Study" for the World Tourism Organization and the European Tourism Commission.

In the last 20 years, László has perfected his experience in product development, experience and design, impact evaluation and marketing. He was the manager of KPMG, the travel, leisure and tourism group of the global consultancy (Europe and the Middle East).

This collaboration agreement also includes the collaboration of the RLA experts in the seminars and training courses that Termatalia organizes in different parts of the world, coinciding or not with the celebration of the fair. László Puczkó is a frequent presenter at international professional and academic conferences that deal with issues such as performance benchmarks, competitive product development, the role of travel in wellness and the conceptualization of products. He is a marketing and product development coach at the location and destination levels.

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