Termatalia Brazil brings together health tourism representatives from 34 countries
Foz do Iguaçu, 10/09 / 2018.- Termatalia, International Fair of Thermal Tourism, Health and Welfare, faces its 18th edition (the fourth in Latin America) gathering in Foz do Iguaçu (Brazil) representatives of health and wellness tourism from 34 countries which reinforces it one more year as the great world benchmark in the sector. With massive presence of companies and professionals from Latin America and Europe and also incorporating Asia-Pacific, Termatalia Brasil 2018 will bring together 200 exhibitors, 25 international tour operators and 60 experts who will participate in the XIII International Meeting on Water and Health. Under the motto "The energy of the waters", the fair will be held at the Master Convention Center of the Hotel Recanto Cataratas de Foz do Iguaçu between 12 and 14 September.
Termatalia Brasil was presented at the fairground by the secretary of tourism of the municipal prefeitura of Foz do Iguaçu, Gilmar Piolla; by the representative of Itaipu Binacional, Tencio Albuquerque, and by the general director of Termatalia, Alejandro Rubín. All of them highlighted the potential of Foz de Iguaçu to become a first class thermal destination and highlighted the opportunity that this fair offers them to "showcase the potential of the Guaraní Aquifer. We are a destination of water, also thermal and health tourism is one more option we want to offer to those who visit us ", as Piolla explained.
With business and knowledge as the two main areas of Termatalia Brasil., The objective will once again be to act as a dynamic agent of the health tourism sector worldwide, placing the main focus on the enhancement of natural resources such as water. The professional success of the last editions of Termatalia has boosted the interest of Latin American countries to develop their thermal resources following the European model. This interest is clear with the approach of authorities of the different destinations represented and is also confirmed by the presence of large delegations of entrepreneurs from the thermal sector of many countries of the continent, highlighting those of Argentina, Colombia, Chile, Spain, Cuba, Ecuador or Costa Rica.
The different professional actions will turn the fair once again into the international business center of the sector that will include the different professional meetings between tour operators, importers of equipment goods, suppliers and exhibitors. In this context, Tourism Recruitment Bag this edition will have 25 tour operators and wholesalers from 12 countries (Germany, Argentina, Brazil, Chile, Colombia, Spain, United States, Mexico, Peru, United Kingdom, Russia and Uruguay) . The presence of these wholesalers is complemented by the specialized international press mission that will bring together thirty media from Latin America and Europe at the fair.
These actions will be complemented with others such as the VI Encounter of Public Policies on Hydrotherapy, the presentation of Investment Projects or the action with the Brazilian travel agencies that aims to promote knowledge of the health tourism market for this retail segment in this country.
XIII INTERNATIONAL mEETING ON WATER AND HEALTH
Termatalia Brasil 2018 will strengthen one more edition its role as an international professional training center in health tourism. The training and scientific program of the Fair, included in the 13th International Meeting on Water and Health, will bring together more than 60 experts from 18 countries and will return and present the most innovative projects in the development of health and wellness tourism worldwide. .
The main novelty of this edition will be the celebration of the 1st Latin American Meeting of Thermalism, scheduled for the morning of Friday, September 14 and which will address issues such as Social Thermalism in Public Health Systems or Thermal Therapies in Latin America or the development of a complementary offer to health and wellness tourism, among others. This meeting will have the collaboration of the Federal University of Latin American Integration, UNILA, based in Foz do Iguaçu.
In addition to the Latin American Meeting of Thermalism, the scientific program of this edition will host four more sessions that will address health tourism from different perspectives (Session on Tourism, Innovation and Sustainability, Scientific Session on Medical Hydrology, Session on Management and Integration of Wellness and Health natural resources and Encounter of Cities and Thermal Villas).
This edition of Termatalia reinforces its formative character by programming a cycle of courses that will consolidate the role of this appointment as a thermal training center worldwide. It is a highly specialized training for professionals in the sector. The topics addressed in these courses are: "Prevention and Control of Microbiological Prevention in thermal centers": "Marketing of thermal tourism products and wellness"; "Hydrothermal Cosmetics"; "Thermal resources and health tourism".
The business and training provided in Termatalia Brazil will serve as tools to generate wealth from an endogenous resource such as water and turn it into a tourist destination. The fair will promote the promotion of new tourist destinations in each country based on the development of its thermal resources and taking as a reference cities in Europe whose urban, economic and social development revolves around its thermal resources, which serve as a motor to attract visitors foreign
The host city of this edition, Foz do Iguaçu, is an example of this, since it is a consolidated destination that has one of the 7 natural wonders of the Modern World, it is the second congress center in Brazil and receives millions of tourists per year and, in addition, is now betting on Termatalia to consolidate
internationally a model of sustainable tourism based on hydrotherapy.MINERAL WATER
Termatalia will serve as a platform for the Mineral Water Industry packaged with activities such as the International Water Tasting that will celebrate its 16th edition or the Hidrosumiller Courses (1st and 2nd level) taught by the Galician sommelier Mercedes González. It will also have a Water Bar in which 18 brands from different countries will participate. It will also highlight the participation of the Mineral and Thermal Water Cluster of Galicia that will have a large exhibition area that will aim to promote Galicia internationally as the first thermal destination in Spain and showcase its hot springs and bottled waters under the umbrella of the brand "Auga de Galicia".
The fair will feature an area of Healthy Eating, a space dedicated to promoting healthy living habits with special attention to food and in which visitors can learn the benefits of healthy cooking through live cooking showcookings taught by four prestigious international chefs from Brazil, Spain, Panama and Costa Rica.The fair schedule will be Thursday 13 and Friday 14 September from 02:00 p.m. to 08:00 p.m. The morning will be reserved for the presentations of the International Meeting on Water and Health. All information is available at www.termatalia.com and on their social networks. The official opening of the fair will be on Thursday, September 13 and will be chaired by the Minister of Tourism of Brazil, Vinicius Lummertz.
FOZ DO IGUAÇU
The celebration of Termatalia Brasil will be possible thanks to the strong support of the Brazilian institutions with the leadership of the Iguazú Fund for Tourism Development and Promotion and the Municipal Prefoitura of Foz do Iguaçu and with the support of the main public and private entities linked to tourism in this region and also in the country (Itaipu Binacional, the Government of the State of Paraná and the Ministry of Tourism of Brazil) to position it internationally, also as a thermal destination.
Foz de Iguaçu was the chosen place because it is a city whose main economic resources are closely linked to water. Here the famous waterfalls are located worldwide, which give it its name, and also houses the largest hydroelectric power plant in the world, Itaipu Binacional. It is the second destination chosen by foreigners who visit Brazil. It has a privileged location, in the triple border of Brazil with Argentina and Paraguay (with which it shares the famous cataracts) and in the geographical center of Mercosur. Due to the strategic position it occupies, the Iguaçu Destination becomes an accessible destination for Latin America and very attractive for other countries from other continents that want to participate as exhibitors or visitors of Termatalia Brasil 2018.
In addition to the local hosts, Termatalia has once again had the close collaboration of the Government of Galicia through the Galician Tourism Agency, the Town Hall of the Ourense Thermal Capital and the Provincial Council of Ourense.