Termatalia collaborates with the 5th International Study prepared by the Health, Wellness and Spa Tourism Observatory (TOHWS)
Ourense, 10/10 / 2018.- Termatalia, International Fair of Thermal Tourism, Health and Wellness has collaborated for another year in the International Wellness, Spa & Travel Monitor (IWSTM), International Study on the wellness, spa and health travel sectors , which is now in its fifth edition and which has already become an international reference for health tourism professionals as it provides highly useful industry information for investors, operators, planners, policymakers and analysts.
This is a survey prepared by the Tourism Observatory of Health and Welfare (TOHWS) in cooperation with the European consultancy Resources for Leisure Assets (RLA), which has had the support of its strategic partners from several countries, including Termatalia. for the Spanish-speaking market. In fact, it was during the celebration of the last edition of the fair in Brazil, when one of the directors of this study, László Puczkó, presented the study to the Director of International Relations of Termatalia, Emma González.
International companies such as Wellness Hotels & Resorts have also collaborated in this survey; Spa and Wellness International Council; Spa Project; Arizona Spa and Wellness Association; Massage around the World; the European Spa Association (ESPA), the European Spa Foundation, the Asia Pacific Coalition, Procolombia or Wellness Spain.
The Health, Welfare and Spa Tourism Observatory (TOHWS) is an international initiative created in 2012 by renowned advisers and researchers. For the study authors led by László Puczkó and Melanie Smith, health tourism means traveling for health in its entirety, whether for medical purposes or for well-being, holistic, spiritual, spa or medical wellness. This holistic approach to health makes TOHWS the only global initiative that analyzes all aspects of the spectrum. The authors indicate that "it is very important to understand the distribution of market segments and how they contribute to the performance of wellness, spa or hotel facilities. Our findings suggest that market and performance evaluations should consider domestic, national and international demand separately. "
The report findings suggest that natural and cultural resources still represent the greatest growth potential for development. Any investment in wellness, spa or hospitality must take into account local resources, whether natural or cultural, before resorting to international brands.
This 5th survey was aimed at more than 2,000 wellness and spa centers, hospitality facilities with wellness and spa services, and evaluates and presents regional data (North America, Asia-Pacific and Europe), country (pilot data at the country of Italy, Poland, Colombia and Costa Rica), as well as thematic data (thermal / thermal water market), identifying the key market Trends in the Distribution of Demand, Guest Expenses, Growth Potentials, Travel Motivations. The report makes recommendations for development directions and specializations, as well as market opportunities.
The 5th edition of the IWSTM also predicts a bright future for wellness and spa services. The majority of the markets in all the parameters reported a notable growth for 2018. The highest growth is forecast for international travelers. It is especially important to keep in mind that the number of clients is expected to grow at a significant rate for the first time. Marketing specialists and operators know very well how important the first experience is to create loyalty and interest in wellness and spa services, as well as in destinations.
The markets analyzed in more detail in this study (Colombia, Costa Rica and Poland) face different challenges. For example, in Costa Rica, industry representatives could not estimate changes in the incoming market by 2018. Wellness operators, spas and developers should have more information about visitor preferences. It is estimated that the thermal resources together with the predicted growth options for thermal installations and services will experience a rapid growth in 2018, especially in Europe. In contrast, industry partners in North America reported moderate growth for 2018, with the exception of first-time visitors.
This study can be downloaded at this link:
https://rlaglobal.com/en/news/wellness-tourism-5th-wellness-spa-travel-monitor-2018 (available in English and Spanish).